{"id":100744,"date":"2024-07-02T09:41:49","date_gmt":"2024-07-02T08:41:49","guid":{"rendered":"https:\/\/www.lesportif.info\/?p=100744"},"modified":"2024-07-02T13:33:49","modified_gmt":"2024-07-02T12:33:49","slug":"corporate-championship-limpact-social-des-partenaires","status":"publish","type":"post","link":"https:\/\/www.lesportif.info\/?p=100744","title":{"rendered":"Corporate Championship: l’impact social des partenaires\u00a0!"},"content":{"rendered":"\n

Le football est plus qu’un simple sport. Il s\u2019agit d\u2019une force puissante qui peut rassembler les gens, inspirer un changement positif et favoriser l\u2019innovation sociale. C\u2019est le constat fait avec l\u2019organisation du tournoi Corporate Champoinship 33 Export qui mobilise plus de 1000 personnes sur un site pendant 6 semaines. A deux semaines de la 3e<\/sup> \u00e9dition, quel peut \u00eatre l\u2019impact social direct ou indirect de cette comp\u00e9tition sur les partenaires engag\u00e9s ?<\/em><\/strong><\/em><\/strong><\/p>\n\n\n\n

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Les entreprises savent depuis longtemps tirer parti du sport dans leur gestion des Ressources Humaines (RH). Mais ces deux derni\u00e8res ann\u00e9es, le tournoi interentreprises Corporate Championship 33 Export est carr\u00e9ment devenu une r\u00e9f\u00e9rence manag\u00e9riale de football au Gabon. Port\u00e9 par la marque de la bi\u00e8re \u2018\u201933 Export\u2019\u2019, cette comp\u00e9tition regroupe 27 \u00e9quipes (entreprises),<\/strong> 945 joueurs<\/strong>, 32 arbitres <\/strong>sur 116 matchs<\/strong>, sur les 4 terrains <\/strong>du complexe sportif de Sibang.<\/p>\n\n\n\n

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Au regard des chiffres sur le nombre de personnes impliqu\u00e9es directement par cette comp\u00e9tition sans compter les supporters et associations, on ne peut nier son impact social et faire m\u00eame r\u00e9f\u00e9rence \u00e0 la mani\u00e8re dont le football entre travailleurs de divers secteurs peut cr\u00e9er de la valeur sociale et relever des d\u00e9fis soci\u00e9taux tels que les in\u00e9galit\u00e9s, r\u00e9duit la distance entre patron-collaborateur, l\u2019\u00e9ducation, la sant\u00e9, le partage de comp\u00e9tence et la durabilit\u00e9 environnementale.<\/p>\n\n\n\n

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Il y a donc interp\u00e9n\u00e9tration des deux univers favorisant une large campagne de visibilit\u00e9 des activit\u00e9s des partenaires en fonction de leurs sp\u00e9cificit\u00e9s et sp\u00e9cialit\u00e9s. Voici quelques indicateurs d\u2019impact social de ce tournoi sur les entreprises engag\u00e9es :<\/p>\n\n\n\n

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Le mariage de raison.<\/strong> L\u2019organisateur du tournoi inter-entreprises par l\u2019entremise dela marque de bi\u00e8re \u201c33 EXPORT\u201d<\/strong> fait usage du sport dans le cadre de leurs politiques d\u2019\u0153uvres sociales notamment dans le domaine de ramassages des d\u00e9chets plastiques et autres. Au service d\u2019une politique paternaliste, ils ont \u00e9t\u00e9 \u00e0 l\u2019origine de la mise en relation directe entre 27 Associations et ONG<\/strong> et les 27entreprises<\/strong> prenant part au tournoi chaque ann\u00e9e. Ce pont a facilit\u00e9 \u00e0 ce jour l\u2019int\u00e9gration du sport \u00e0 la strat\u00e9gie de d\u00e9veloppement social des entreprises. Le bilan de l\u2019\u00e9dition 2023 fait \u00e9chos de la mobilisation de pr\u00e8s de 900 personnels d\u2019entreprise<\/strong> lors des journ\u00e9es RSE et de 4950 personnes mobilis\u00e9es sur 8 samedis et journ\u00e9es RSE <\/strong>(hors supporters et b\u00e9n\u00e9voles).<\/p>\n\n\n\n

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Des vertus physiques et morales<\/strong>. L\u2019activit\u00e9 sportive est b\u00e9n\u00e9fique pour la sant\u00e9. Sur le plan cardiovasculaire, faire du sport limite les risques d\u2019infarctus et de crise cardiaque et sur le plan musculo-squelettique, faire du sport am\u00e9liore la force, l\u2019endurance musculaire et la mobilit\u00e9 articulaire, et diminue les risques de fracture des os. A partir de ces r\u00e9sultats, la participation \u00e0 un tournoi de cette envergure s\u2019impose. Car, la pratique mod\u00e9r\u00e9e et r\u00e9guli\u00e8re d\u2019une activit\u00e9 sportive semble avoir des cons\u00e9quences positives sur l\u2019\u00e9tat de sant\u00e9 mental d\u2019un individu, d\u2019un travailleur et partant, impact directement les performances au travail.<\/p>\n\n\n\n

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Des vertus symboliques<\/strong>. L\u2019offre de prestations sportives faite par LS CONSULTING<\/strong>, CGI<\/strong> et SOBRAGA<\/strong> a \u00e9galement des vertus symboliques. En examinant bien le cas de la marque bi\u00e8re \u2018\u201933 Export\u2019\u2019<\/strong>, nous voyons clairement que l\u2019offre sportive est v\u00e9cue par les salari\u00e9s, et en particulier par les managers, comme un avantage social qui fonctionne in fine comme un \u00ab don de bien-\u00eatre et de soutien \u00bb. Cette offre de prestation est associ\u00e9e \u00e0 un statut social valorisant, donc \u00e0 une r\u00e9mun\u00e9ration de per diem d\u2019ordre symbolique des volontaires et autres prestataires li\u00e9s \u00e0 l\u2019organisation des matchs.<\/p>\n\n\n\n

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Accro\u00eetre la communication en interne.<\/strong> Cette activit\u00e9 collective extra entreprise accro\u00eet entre autres la coh\u00e9sion interne par la cr\u00e9ation de r\u00e9seaux informels, identification commune et agit de fa\u00e7on significative sur l\u2019identit\u00e9 r\u00e9v\u00e9l\u00e9e de l\u2019entreprise, entendue comme la mani\u00e8re dont les salari\u00e9s se repr\u00e9sentent leur entreprise. Les salari\u00e9s qui participent au tournoi ont une repr\u00e9sentation plus positive de leur employeur que ceux qui n\u2019y participent pas. Ils ont une perception plus humaine de leur entreprise que ceux qui ne font pas partie du club. Il semble donc bien que le seul fait d\u2019offrir une prestation sportive aux salari\u00e9s rejaillisse positivement sur plusieurs facteurs constitutifs d\u2019une politique RH (implication au travail, coh\u00e9sion interne, imaginaire organisationnel).<\/p>\n","protected":false},"excerpt":{"rendered":"

Le football est plus qu’un simple sport. Il s\u2019agit d\u2019une force puissante qui peut rassembler les gens,\u00a0inspirer un changement positif\u00a0et\u00a0favoriser l\u2019innovation sociale.<\/p>\n","protected":false},"author":12,"featured_media":100754,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[75,28,4],"tags":[],"class_list":["post-100744","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-a-la-une","category-football","category-gabon"],"yoast_head":"\nCorporate Championship: l'impact social des partenaires\u00a0! - Lesportif<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.lesportif.info\/?p=100744\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Corporate Championship: l'impact social des partenaires\u00a0! - Lesportif\" \/>\n<meta property=\"og:description\" content=\"Le football est plus qu'un simple sport. 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